Two sessions, two niches, and the order they run in

The schedule this month contains a session on the make-money-online niche and separate material on personal development. The order and the emphasis tell you something about the programme's thinking.

What the make-money-online session covers

It is on the schedule under exactly that name, and it deals with the niche that pays the most and is contested hardest. Worth attending precisely because it is the niche most newcomers pick by instinct.

Attending it before choosing is a good way to find out whether you want to compete there with nothing to point at yet, or whether you would rather start somewhere with more room and arrive at this one later.

Why personal development gets the lead

Because it splits into many subjects that each carry their own audience and their own vocabulary - focus, habits, sleep, confidence, discipline - while the make-money niche is one crowded room.

The audience is also larger in absolute terms. Far more people want to fix something about themselves than want to become marketers, and that gap is bigger than most people assume.

The connection the sessions draw between them

They are the same people at different moments. Somebody working on discipline this year is often the person looking for an income next year, which means the first niche puts you in front of them before they arrive at the second question.

That is the strategic argument, and it is why the ordering on the schedule is not arbitrary.

What to bring to those sessions

A shortlist. Two or three subjects you could genuinely talk about for a year, so that the material has something to be applied to rather than being absorbed abstractly.

People who attend without a shortlist tend to leave impressed and undecided, which is the least useful outcome available from a free session.

The one filter worth applying afterwards

Whether people buy things in the subject you are drawn to. An audience with no commercial ecosystem behind it limits you regardless of how large it gets, and that constraint is fixed at the moment you choose.

The MMO session · The full schedule · Registering