The report that opened the launch
Released on 8 September, ahead of everything else. Nineteen pages, no payment. It is the document the whole sequence is built on and it is worth reading before the sessions rather than after.
Where it sits in the sequence
| Stage | When |
|---|---|
| Free report released | 8 Sep |
| Case study / podcast | 10 Sep |
| Session registration opens | 11 Sep |
| VIP session | 12 Sep |
| Public sessions | 14-15 Sep |
| Cart | to 24 Sep |
The three sections
The comment loop. Why "link in bio" suppresses reach — an outbound click is a tax on the post, so the algorithm cuts its reach before any money arrives. The alternative asks for a one-word comment instead. Stated as used by fewer than 1 in 100 accounts.
The four steps. Attract, Convert, Ascend, Compound. Distribution continues on a selling post, so the report frames reinvestment as multiplication rather than addition.
The hidden buyers. The section with the numbers in it. Its premise is that a sizeable minority of any list has a second interest that nothing they bought ever addressed.
What it holds back
The four opening lines, which are shown on the live sessions instead. That is the open loop the whole document runs on, and it is stated openly rather than hidden.
Background section
Opens in 1999 with a banner ad on a Britney Spears fan page. Carries a written ClickBank confirmation covering student sales across past programmes: an aggregate figure, across one network, over many years, and explicitly not presented as an individual or typical result.
Reading it before the 14th
Worth doing. It means arriving at session 1 with questions rather than being introduced to the idea live, and the sessions run once.
The full week · Session 1 · All session listings
Updated 24 September 2026.